Social media is the latest phenomenon for brands across all industries. It can technically be defined as, “websites and applications used for social networking”. However, it’s so much more than that. It’s any online interaction between people that create and share information and ideas. People can exchange all of this information to others by using social media platforms. The most popular platforms are Facebook, LinkedIn, Twitter, Google+, Pinterest and Instagram.
Frequently Asked Questions
What is social media?
What can social media do for my business?
Social media can open a lot of doors for your business. This is where your customers can engage with your brand with the click of a button. Actively using social media gives you direct access to reach your target audience. There are countless opportunities for increasing brand awareness and recognition, building new business relationships, driving traffic to your website, capturing and nurturing leads, discovering customer needs and driving sales.
Why does my business need social media?
The world is going social. As of January 2014, there are almost 2 BILLION active social network users around the world… and using social media gives you the opportunity to reach them! So many of us log into our social accounts every day because we’re human and we have strong desires to be social. During the buying cycle, we trust peer recommendations more than traditional advertisements and can receive all the information we need about a product or service by using social media and other online outlets.
How do I know which social media platforms my business should use?
It all depends on your industry. If you work for a B2C company, you’ll likely see the most benefit from using Facebook, Twitter, Pinterest, Google+ and Instagram. If your company provides mostly B2B products and services, you can see tremendous benefits from using LinkedIn.
How can I handle negativity on social media accounts?
While many business owners shut down the idea of social media because of the fear of public negativity, addressing any possible issues in the RIGHT way can be extremely beneficial for your business. If your business can provide a solution to a consumer problem in a timely manner and publicly demonstrate this resolution on social profiles, consumers are more likely to trust your company and the fact that you care about their customer service experience.
However, if anyone posts inappropriate content on any of your social pages, you have the freedom to delete any message that you’re not comfortable with. Just be sure to address real customer problems in a professional manner when needed.
Is it important to have a lot of followers?
Everyone wants a lot of followers. Having a large amount of followers establishes your credibility and positions you as a subject matter expert that people turn to for answers. You want to position your business as well-known and liked, but you must always keep in mind that when it comes to followers, QUALITY is more important than QUANTITY. You should focus on building your following with a relevant, quality audience who wants to engage with your content and be your brand ambassador. Having thousands of followers looks great but isn’t going to get you sales alone.